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商品編號： 9-303-086 出版日期： 2003/02/12 作者姓名： Yoshino, Michael Y.;Bartlett, Christopher A.;Fagan, Perry L. 商品類別： General management 商品規格： 19p 再版日期： 2006/11/06 地域： India 產業： Machinery 個案年度： 1998 - 1999
商品敘述：
Teach this case online with new suggestions added to the Teaching Note. A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by his local Indian management team and Schindler''s European plants supplying him. A rewritten version of an earlier case. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
涵蓋領域：
Cross-cultural relations;Implementing strategy;International business;International marketing;Multinational corporations;Subsidiaries
相關資料：
Case Teaching Note, (5-303-121), 13p, by Christopher A. Bartlett;Video Short, (7648), 0p, by Christopher A. Bartlett;Video Short, (7649), 0p, by Christopher A. Bartlett;Spreadsheet Supplement, (XLS143), 0p, by Michael Y. Yoshino, Christopher A. Bartlett, Perry L. Fagan
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